06 Sep, 2019

EAST Hotel’s Integrative Wellness Initiative

The Urban Lifestyle Hotel Brand Offers Guests a Dynamic Program of Wellness Offerings Designed To Help Make Living a Well-Balanced Life More Enjoyable While Traveling
HONG KONG (2019) – Just in time for summer, EAST Hotels boosts its wellness programming at the brand’s hotels around the world, including EAST Hong Kong, EAST Beijing, and EAST Miami. EAST’s expanded wellness offerings fuse state-of-the-art fitness centres and innovative fitness programmes, healthful culinary offerings, and opportunities to connect with other travelers through community activities for a well-rounded approach to well-being.
“With EAST, we have created a brand of business hotels with a wonderfully balanced approach to life. These exciting new wellness offerings are designed to appeal to go-getting urbanites who work hard, play hard, and lead an active and healthy lifestyle.,” said Jennifer Cheung, General Manager of EAST Hong Kong. “EAST is where the sun rises and new ideas are born - we want to give our guests everything they need to make the most of each new day.”
All EAST properties offer state-of-the-art gyms playfully named BEAST, short for Body by EAST. BEAST provides everything needed to work out while on the road, whether guests are runners, weight lifters, yogis, or all of the above. Each property also features a beautifully designed pool, so guests can relax in a peaceful oasis amid the hustle and bustle of these vibrant cities.
Each spacious BEAST fitness centre is outfitted with an impressive array of the latest fitness equipment, including cardio, free weight, and resistance machines, as well as mats and plenty of stretching space. In an effort to offer the top of the line workout machines, EAST Miami just added a Peloton bike at the BEAST fitness centre. EAST is constantly on the lookout for new offerings so guests can make the most of their fitness routines while traveling.
Fitness fanatics seeking a more tailored approach to their workout routine can book a local fitness pro through each hotel’s Guest Experience program. In addition, the hotels offer monthly calendars of engaging wellness programming - such as The Knockout, a full-on cardio workout and Muscle up, a resistance training workout - both available at EAST Miami.
EAST is dedicated to taking personal life balance to a new, exciting level for guests and food is no exception. Inspired by this philosophy, the brand’s culinary offerings are lovingly known as FEAST (Food by EAST) and are guided by the mantra of “Simple Things, Done Well”. FEAST restaurants at EAST Hong Kong and EAST Beijing offer international menus chock-full of flavorful dishes made using the freshest quality ingredients available. The bustling cafes offer fresh, healthy, and authentic Asian cuisine along with Western inspired dishes, including full vegan and vegetarian options. Guests can enjoy a wide range of health conscious food offerings from acai smoothie bowls with fresh tropical fruits to a special Beyond burger, the world’s first plant based burger.
At EAST Hong Kong, even cocktails have gotten a healthy makeover, with Sugar, the rooftop bar, offering creative libations that are low on the Glycemic Index, using fresh fruits and herbs rather than sugar to create flavorful combinations. The bar also offers specialty cocktail menus throughout the year, such as a special “Dry January” menu for travelers looking to start the year off on the right foot.
In Beijing and Miami, guests on the go can grab light bites at Domain, EAST’s relaxed all-day café. From freshly squeezed juices and smoothies to light healthy salads, Domain has plenty of offerings for the health-minded guest. Domain’s relaxed atmosphere offers the ideal coworking environment for busy business travelers and guests looking to relax while they recharge. In the morning, Domain is the perfect spot for guests to get a healthy, nourishing breakfast, and following an intense on-property workout class guests can refuel with a nutritious smoothie or juice.   
EAST is dedicated to providing guests with unique ways to experience a destination while also connecting with the local communities. Each EAST hotel thoughtfully incorporates this philosophy into their wellness programming, offering guests an opportunity to socialize through group activities, such as the newly launched BEAST Run Club at EAST Miami. Taking place on the first Saturday of every month, the BEAST Run Club includes a guided 5k run led by EAST Miami’s Director of Guest Experience, followed by fresh squeezed juices and healthy snacks. A new course is unveiled each month, allowing guests to explore different neighborhoods across Miami.
For those looking to explore on wheels, EAST, Miami and EAST, Hong Kong guests can utilize branded bicycles and join other travelers in exploring and connecting with the unique culture of each destination. East, Beijing offers ongoing programming with like-minded partners - such as Lululemon, which sets up a curated pop-up shop and leads a series community classes on-property. For adventurous guests interested in exploring the beautiful scenery outside of the bustling city, EAST Hong Kong offers a hiking guide for one of Hong Kong’s most popular trails and special EAST “dino” tote bag, which includes essentials such as mosquito repellent, a hiking guidebook, energy bars and an EAST tumbler.

For more information, please contact:

Swire Hotels
Teresa Muk
Head of Brand and Communications
Tel: +852 2844 8998
Email: teresamuk@swirehotels.com
Jaime Chua
Senior Marketing Manager
Tel: +852 2844 4068
Email: jaimechua@swirehotels.com

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