The House Collective. Four Unique Houses, Four Different Experiences.

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Swire Hotels WHO WE ARE

Hello, and welcome to Swire Hotels.

For a little more than 10 years, we have set out to craft unscripted and authentic hospitality experiences for our guests, experiences that will remain memorable long after your stay. Our two brands, The House Collective and EAST, both offer exceptional service and an appreciation of aesthetics in unique, distinctive locations.

We are small but dynamic, personal and fun. But more than anything, we thrive on individuality and celebrate difference. It’s the source of our inspiration – from those whom we work with to those who stay with us.

We look forward to getting to know you more. I invite you to explore our website and don’t hesitate to get in touch.


Dean Winter

Managing Director

The logo of The House Collective of Swire Hotels The logo of The House Collective of Swire Hotels

Every House is its own story

The House Collective by Swire Hotels is a group of highly individual, luxury hotels made for seasoned travellers who seek a different, intimate and personalised experience. The Opposite House in Beijing, The Upper House in Hong Kong, The Temple House in Chengdu and The Middle House in Shanghai are uniquely imagined hotels, each with its own story to tell. 

Explore the House Collective

Where it all starts

Say hello to EAST, a modern-day lifestyle hotel bursting with energy and good vibes. Chic rooftop bars, happening co-working spaces, urban outdoor pools and colourful dinosaur sculptures everywhere, EAST is a breath of fresh air in the world of travel and work-life balance. Rejuvenate, recharge and make things happen at one of our business playgrounds in Hong Kong, Miami and Beijing. For an extended experience, visit EAST Residences.

Explore EAST



We understand the importance of creating a sustainable environment and know that it can only happen through inspiring our people. Beyond eliminating plastic straws and bottles, we strive to bring both awareness to very real issues as well as showcase how being sustainable can spark creativity. 

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The House Collective launched its ‘House Picks’ series in June, which takes viewers on a tour through Beijing, Shanghai and Chengdu.

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Meet Mark Percy, Director of Restaurant & Bar and Executive Chef of EAST Hong Kong, who not only has a passion for food, but also prioritises the environment and the health of the guests.  

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EAST is where it all starts

Here at EAST, we've been working on a fresh new look and we're excited to share it with you. Named after the place where the sun rises, EAST is all about bringing bright ideas and boundless energy to you.

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One of our passions at Swire Hotels is art. We fill our hotels with all different kinds of art created by both local and international artists. Discover and learn about the different art pieces that can be found around our hotels.

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The Shop presents Loewe home scents series

Bringing the fresh scents of the outdoors in, the only China launch event for Loewe home fragrances based on the raw essences of a vegetable garden. Feel the unique intimacy and comfort of Loewe home fragrances, in an environment akin to a Victorian botanical garden at The Middle House

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