The House Collective. Four Unique Houses, Four Different Experiences.

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Swire Hotels WHO WE ARE

Hello, and welcome to Swire Hotels.

For a little more than 10 years, we have set out to craft unscripted and authentic hospitality experiences for our guests, experiences that will remain memorable long after your stay. Our two brands, The House Collective and EAST, both offer exceptional service and an appreciation of aesthetics in unique, distinctive locations.

We are small but dynamic, personal and fun. But more than anything, we thrive on individuality and celebrate difference. It’s the source of our inspiration – from those whom we work with to those who stay with us.

We look forward to getting to know you more. I invite you to explore our website and don’t hesitate to get in touch.


Dean Winter

Managing Director

The logo of The House Collective of Swire Hotels The logo of The House Collective of Swire Hotels

Every House is its own story

The House Collective by Swire Hotels is a group of highly individual, luxury hotels made for seasoned travellers who seek a different, intimate and personalised experience. The Opposite House in Beijing, The Upper House in Hong Kong, The Temple House in Chengdu and The Middle House in Shanghai are uniquely imagined hotels, each with its own story to tell. 

Explore the House Collective

Where it all starts

Say hello to EAST, a modern-day lifestyle hotel bursting with energy and good vibes. Chic rooftop bars, happening co-working spaces, urban outdoor pools and colourful dinosaur sculptures everywhere, EAST is a breath of fresh air in the world of travel and work-life balance. Rejuvenate, recharge and make things happen at one of our business playgrounds in Hong Kong, Miami and Beijing. For an extended experience, visit EAST Residences.

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Encounters Across Cultures: The House Collective Launches its first art programme

The House Collective debuts its first inaugural art programme ‘Encounters Across Cultures’, showing installations by Swiss artist Katja Loher and titled ‘Seeds of Life’.
Running through all four Houses, it will start at The Opposite House, flowing through The Upper House, The Middle House and concluding at The Temple House.

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The House Collective launched its ‘House Picks’ series in June, which takes viewers on a tour through Beijing, Shanghai and Chengdu.

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Brian Williams on “Transforming Luxury Hospitality” at Skift Forum Asia 2019

Brian Williams, Senior Advisor of Swire Hotels, was invited to speak at Skift Forum Asia 2019: Our Promise to share his insights on “Transforming Luxury Hospitality.” The inaugural Skift Forum is a creative business gathering in the global travel industry, known as the “TED of travel.”

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EAST is where it all starts

Here at EAST, we've been working on a fresh new look and we're excited to share it with you. Named after the place where the sun rises, EAST is all about bringing bright ideas and boundless energy to you.

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Honor the fins – an underwater exhibition

We are delighted to support In Sharks We Trust's underwater exhibition, HONOR THE FINS, at the Mi Xun pool – an unprecedented creative undertaking showing the fashion activism work from ISWT against the global shark fin industry.

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The Shop presents Loewe home scents series

Bringing the fresh scents of the outdoors in, the only China launch event for Loewe home fragrances based on the raw essences of a vegetable garden. Feel the unique intimacy and comfort of Loewe home fragrances, in an environment akin to a Victorian botanical garden at The Middle House

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