Our Story


“We have to look at creative ways of growing the brand. Do we then need to be slightly more formulaic? The answer is no. We’re not looking to be the fastest-growing hotel brand, we want to grow organically with projects we like to do, in the ways we know our customers are going to appreciate.”
 – Brian Williams, Senior Advisor of Swire Hotels

The hospitality industry is constantly evolving and reinventing itself. We're excited to be at the forefront of that change. Pushing for greater sustainability, championing quality over quantity and celebrating the people who drive new ideas.

  • 18 Mar, 2021
    Interview HOTEL INDUSTRY

    The evolvement of the Swire Hotels brands

    For the first issue of Swire Hotels’ thought leadership series, we invited our Senior Advisor Brian Williams, who is greatly responsible for the conception of Swire Hotels, to share his thoughts and stories about the brand since its beginnings.  Discover More
  • 25 Jun, 2020
    Interview HOTEL INDUSTRY

    Dean Winter on Swire Hotels’ Future

    As the new Managing Director of Swire Hotels, Dean Winter talks to Hotel Designs on the future of Swire Hotels.

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  • 28 May, 2019
    Interview Video Trends

    Brian Williams on “Transforming Luxury Hospitality” at Skift Forum Asia 2019

    Brian Williams, Senior Advisor of Swire Hotels, was invited to speak at Skift Forum Asia 2019: Our Promise to share his insights on “Transforming Luxury Hospitality.” The inaugural Skift Forum is a creative business gathering in the global travel industry, known as the “TED of travel.”

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  • 04 Apr, 2019

    Unscripted and Unconventional

    As part of Retail & Leisure International Magazine’s Lead Interview series, Toby Smith, Deputy Chairman of Swire Hotels, speaks about the steady growth of Swire Hotels since 2008 and how the brand has been breaking with convention. Retail & Leisure International (RLI) is an UK-based magazine that features global news within the industries of retail, leisure, property and development.

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  • 03 Feb, 2019
    Interview Trends

    “Swire Hotels on Domestic Chinese Travel” interview with Teresa Muk

    As the Chinese mainland’s domestic travel and tourism revenue increase exponentially within the past few years, all major luxury hotel brands are now growing their presence in the Chinese mainland. Teresa Muk, Head of Brand and Communications at Swire Hotels, shares her insights on domestic Chinese travel with SCMP through The Luxury Conversation, a business platform devoted to the trends that shape the luxury market in the Chinese mainland and Asia. 

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