Our Story


“We have to look at creative ways of growing the brand. Do we then need to be slightly more formulaic? The answer is no. We’re not looking to be the fastest-growing hotel brand, we want to grow organically with projects we like to do, in the ways we know our customers are going to appreciate.”
 – Brian Williams, Senior Advisor of Swire Hotels

The hospitality industry is constantly evolving and reinventing itself. We're excited to be at the forefront of that change. Pushing for greater sustainability, championing quality over quantity and celebrating the people who drive new ideas.

  • 06 Jul, 2021
    Interview HOTEL INDUSTRY

    Some ramblings from Dean Winter about People, Leadership and how our hotels make people feel….

    Our Managing Director Dean Winter takes us back to when he first joined Swire Hotels as General Manager of The Upper House's pre-opening team, detailing the decisions made as well as the people that helped shape our "Think Differently" culture.

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  • 06 May, 2021
    Interview HOTEL INDUSTRY

    The Impact of Space: André Fu

    Friend of the House André Fu shares how the concept of space influences his mindset, how different spaces evoke certain memories and moods.

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  • 18 Mar, 2021
    Interview HOTEL INDUSTRY

    The evolvement of the Swire Hotels brands

    For the first issue of Swire Hotels’ thought leadership series, we invited our Senior Advisor Brian Williams, who is greatly responsible for the conception of Swire Hotels, to share his thoughts and stories about the brand since its beginnings.  Discover More
  • 25 Jun, 2020
    Interview HOTEL INDUSTRY

    Dean Winter on Swire Hotels’ Future

    As the new Managing Director of Swire Hotels, Dean Winter talks to Hotel Designs on the future of Swire Hotels.

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  • 28 May, 2019
    Interview Video Trends

    Brian Williams on “Transforming Luxury Hospitality” at Skift Forum Asia 2019

    Brian Williams, Senior Advisor of Swire Hotels, was invited to speak at Skift Forum Asia 2019: Our Promise to share his insights on “Transforming Luxury Hospitality.” The inaugural Skift Forum is a creative business gathering in the global travel industry, known as the “TED of travel.”

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  • 04 Apr, 2019

    Unscripted and Unconventional

    As part of Retail & Leisure International Magazine’s Lead Interview series, Toby Smith, Deputy Chairman of Swire Hotels, speaks about the steady growth of Swire Hotels since 2008 and how the brand has been breaking with convention. Retail & Leisure International (RLI) is an UK-based magazine that features global news within the industries of retail, leisure, property and development.

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