Our Story


“We have to look at creative ways of growing the brand. Do we then need to be slightly more formulaic? The answer is no. We’re not looking to be the fastest-growing hotel brand, we want to grow organically with projects we like to do, in the ways we know our customers are going to appreciate.”
 – Brian Williams, Senior Advisor of Swire Hotels

The hospitality industry is constantly evolving and reinventing itself. We're excited to be at the forefront of that change. Pushing for greater sustainability, championing quality over quantity and celebrating the people who drive new ideas.

  • 22 Nov, 2021
    Interview HOTEL INDUSTRY

    Kristina Snaith-Lense On Her Career Journey and Latest Happenings Of The Upper House

    Kristina Snaith-Lense, General Manager of The Upper House talks to Hertelier about her career journey from Ecole hôtelière de Lausanne to running the design-driven hotel in Hong Kong. Discover More
  • 01 Nov, 2021
    Interview HOTEL INDUSTRY

    The Impact of Space: Zandie Brockett

    Independent curator and founder of West of Here Zandie Brockett explains how certain spaces re-invigorate the mind, while others serve as meditative vessels that inspire creative ideas.

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  • 20 Aug, 2021
    Interview HOTEL INDUSTRY

    The Impact of Space: Benjamin Chan

    Founder of Hong Kong-based leather goods brand Grams 28, Benjamin Chan, illustrates and shares the different spaces in his life that contribute to his creativity and provide him respite.

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  • 05 Aug, 2021
    Interview HOTEL INDUSTRY

    An overview of the past year

    Our deputy chairman Toby Smith talks about how we as a hospitality group are always looking forward into the future to enhance the guest experience and bring EAST and The House Collective brands to more destinations. 

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  • 06 Jul, 2021
    Interview HOTEL INDUSTRY

    Dean Winter on People, Leadership and how our hotels make people feel….

    Our Managing Director Dean Winter takes us back to when he first joined Swire Hotels as General Manager of The Upper House's pre-opening team, detailing the decisions made as well as the people that helped shape our "Think Differently" culture.

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  • 06 May, 2021
    Interview HOTEL INDUSTRY

    The Impact of Space: André Fu

    Friend of the House André Fu shares how the concept of space influences his mindset, how different spaces evoke certain memories and moods.

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