Our Story


“We have to look at creative ways of growing the brand. Do we then need to be slightly more formulaic? The answer is no. We’re not looking to be the fastest-growing hotel brand, we want to grow organically with projects we like to do, in the ways we know our customers are going to appreciate.”
 – Brian Williams, Senior Advisor of Swire Hotels

The hospitality industry is constantly evolving and reinventing itself. We're excited to be at the forefront of that change. Pushing for greater sustainability, championing quality over quantity and celebrating the people who drive new ideas.

  • 15 Jun, 2022
    Interview HOTEL INDUSTRY

    Passion Rules

    Our Group Director of Operations Giovanni Beretta writes with zeal about how, above all, passion is the guiding light for Swire Hotels and what sets our brands apart.

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  • 19 Apr, 2022
    Interview SD dialogue

    SD Dialogue: Jennifer Cheung x Michael Lee

    Jennifer Cheung, General Manager of EAST Hong Kong sits down with Michael Lee, Area Back of House Manager of EAST Hong Kong to chat about her passion for sustainability and how she looks to inspire the people around her.

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  • 14 Jan, 2022
    Interview HOTEL INDUSTRY

    The Impact of Space: Miao Wang

    Founder of In Shark We Trust, Miao Wang shares her favourite spaces and how they have shaped her lifetime passion in conserving the ocean.

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  • 13 Dec, 2021
    Interview HOTEL INDUSTRY

    The Impact of Space: Maxime Dautresme

    Founder and Creative Director of brand and design consultancy agency A Work of Substance, Maxime Dautresme, shares spaces that are special to him and how they influence his work.

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  • 22 Nov, 2021
    Interview HOTEL INDUSTRY

    Kristina Snaith-Lense On Her Career Journey and Latest Happenings Of The Upper House

    Kristina Snaith-Lense, General Manager of The Upper House talks to Hertelier about her career journey from Ecole hôtelière de Lausanne to running the design-driven hotel in Hong Kong. Discover More
  • 01 Nov, 2021
    Interview HOTEL INDUSTRY

    The Impact of Space: Zandie Brockett

    Independent curator and founder of West of Here Zandie Brockett explains how certain spaces re-invigorate the mind, while others serve as meditative vessels that inspire creative ideas.

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