Our Story

Perspectives

“We have to look at creative ways of growing the brand. Do we then need to be slightly more formulaic? The answer is no. We’re not looking to be the fastest-growing hotel brand, we want to grow organically with projects we like to do, in the ways we know our customers are going to appreciate.”
 – Brian Williams, Senior Advisor of Swire Hotels

The hospitality industry is constantly evolving and reinventing itself. We're excited to be at the forefront of that change. Pushing for greater sustainability, championing quality over quantity and celebrating the people who drive new ideas.

  • 27 May, 2019
    Interview Video Trends

    Brian Williams on “Transforming Luxury Hospitality” at Skift Forum Asia 2019

    Brian Williams, Senior Advisor of Swire Hotels, was invited to speak at Skift Forum Asia 2019: Our Promise to share his insights on “Transforming Luxury Hospitality.” The inaugural Skift Forum is a creative business gathering in the global travel industry, known as the “TED of travel.”

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  • 03 Apr, 2019
    Interview

    Unscripted and Unconventional

    As part of Retail & Leisure International Magazine’s Lead Interview series, Toby Smith, Deputy Chairman of Swire Hotels, speaks about the steady growth of Swire Hotels since 2008 and how the brand has been breaking with convention. Retail & Leisure International (RLI) is an UK-based magazine that features global news within the industries of retail, leisure, property and development.

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  • 02 Feb, 2019
    Interview China Trends

    “Swire Hotels on Domestic Chinese Travel” interview with Teresa Muk

    As China’s domestic travel and tourism revenue increase exponentially within the past few years, all major luxury hotel brands are now growing their presence in China. Teresa Muk, Head of Brand and Communications at Swire Hotels, shares her insights on domestic Chinese travel with SCMP through The Luxury Conversation, a business platform devoted to the trends that shape the luxury market in China and Asia. 

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