Our Story


“We have to look at creative ways of growing the brand. Do we then need to be slightly more formulaic? The answer is no. We’re not looking to be the fastest-growing hotel brand, we want to grow organically with projects we like to do, in the ways we know our customers are going to appreciate.”
 – Brian Williams, Senior Advisor of Swire Hotels

The hospitality industry is constantly evolving and reinventing itself. We're excited to be at the forefront of that change. Pushing for greater sustainability, championing quality over quantity and celebrating the people who drive new ideas.

  • 17 Nov, 2022
    Interview HOTEL INDUSTRY

    Comeback of Travel

    Our Director of International Sales Chrissie Lincoln lends her insights on the comeback of travel, and how Swire Hotels is evolving with it.

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  • 19 Aug, 2022
    Interview HOTEL INDUSTRY

    It's the People Who Make the Sky the Limit

    Charissa Chan, Head of People and Culture shares how she’s been inspired by remarkable people in her career who have shown that the sky’s the limit at Swire Hotels.  

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  • 16 Aug, 2022
    HOTEL INDUSTRY SD dialogue

    In Conversation with EDITECTURE:
    How Sustainability Drives Their Design Studio

    Jennifer Cheung, General Manager of EAST Hong Kong visits the studio of Jacqueline Chak and Genevieve Chew, co-founders of multidisciplinary design studio EDITECTURE and hears the story behind their vision of sustainability and how the idea of more plastic than fish in the sea led to educating the next generation. 

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  • 15 Jun, 2022
    Interview HOTEL INDUSTRY

    Passion Rules

    Our Group Director of Operations Giovanni Beretta writes with zeal about how, above all, passion is the guiding light for Swire Hotels and what sets our brands apart.

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  • 19 Apr, 2022
    Interview SD dialogue

    SD Dialogue: Jennifer Cheung x Michael Lee

    Jennifer Cheung, General Manager of EAST Hong Kong sits down with Michael Lee, Area Back of House Manager of EAST Hong Kong to chat about her passion for sustainability and how she looks to inspire the people around her.

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  • 14 Jan, 2022
    Interview HOTEL INDUSTRY

    The Impact of Space: Miao Wang

    Founder of In Shark We Trust, Miao Wang shares her favourite spaces and how they have shaped her lifetime passion in conserving the ocean.

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