18 Dec, 2020

The Shop presents Golden Teardrop by The Beast

The Shop at The Middle House and The Beast launched their fragrance pop-up where guests can experience Golden Teardrop, a new fragrance collection reminiscent of a kiss by the sun.
Over the past year, The Shop Project at The Middle House has invited select luxury lifestyle and fashion brands to curate exhibitions and pop-ups. The collaborators present their collections and spark creative dialogue, providing a brand new interactive fashion experience for fashion lovers in Shanghai. 

The BEAST will be the last brand to be featured this year, inviting guests and the community to visit and experience a brand new fragrance pop-up exhibition. Golden Teardrop, the scent is the fifth perfume to be introduced by The BEAST and was created specifically to bid farewell to 2020, evoking feelings of a warm hug.

Inspired by flowers and plants, The BEAST presents a full range of fragrances from its PREMIUM collection, which includes perfumes, reed diffusers and spar diffusers, allowing visitors to explore the stories of fragrance.

The BEAST was established at the end of 2011 and dominates the sophisticated local retail scene, carrying a full range of categories, namely home deco, floral-culture, personal care, jewelry & accessories, fragrance & scents, gifts & art and coffee & patisserie. They have boutiques in eleven cities including Shanghai, Beijing, Guangzhou, Tianjin, Shenyang, Chengdu, Chongqing, Nanjing, Hangzhou; Shenzhen and Wuhan. 

The Shop Project by The Middle House is devoted to offering opportunities for fashion brands and artists to communicate with the public. Fashion and lifestyle brands include Chinoises, Mumu, the Shanghairen, French Dragon, YI Collection, HdM gallery, LOEWE, by  FANG, Farfetch and The BEAST have exhibited their wares and their design inspiration with The Shop.

The Middle House
No. 366 Shi Men Yi Road, Jing’an District, Shanghai, China 200041
+86 21 3216 8199

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