26 Jul, 2022

The House Collective Sets Sights on Japan with the Signing of a New House in Desirable Shibuya, Tokyo

Hong Kong, 26 July 2022 – Swire Hotels is proud to announce a collaboration with Tokyu Corporation and Tokyu Department Store (together, Tokyu Group) and L Catterton Real Estate (LCRE) for a new luxury hotel in Tokyo under The House Collective brand, as part of a prestigious mixed used development. Set in the fashionable and vibrant neighbourhood of Shibuya, the as-yet unnamed House due for completion in fiscal year 2027 will be the first outside China for The House Collective; a notable milestone for the brand which marks the start of a new phase of expansion.

This new hotel also marks the ongoing commitment of the Swire Group in Japan as the firm had previous businesses dating back over 150 years with the opening of its office in Yokohama handling imports and exports. The firm gradually built a varied portfolio of businesses, and expanded its network with branch offices in Kobe, Tokyo and Nagoya. In 1959, Cathay Pacific Airways, one of Swire’s aviation businesses, inaugurated a service to Tokyo, making it the first foreign carrier to serve the city. The Swire Group’s marine and aviation businesses are its principal interests in Japan today.

Launched in 2008 with the opening of The Opposite House, The House Collective creates and manages distinctive hotels. Each with its own cultural character and architecture, The Opposite House in Beijing, The Upper House in Hong Kong, The Temple House in Chengdu and The Middle House in Shanghai are created for seasoned travellers who seek originality, style and personalised service in luxury travel. Each House is uniquely imagined and inspired by its location – from Beijing’s prominent art scene, Shanghai’s high fashion style, Chengdu’s tea and tranquility, to the bright lights of Hong Kong - with distinctive design, exceptional culinary experiences, and individualised hospitality to be found at each. By taking a people-first approach, The House Collective creates spaces and stays which are both inspiring and effortless, setting the brand apart and earning the Houses loyal fans world-wide.

For this new House, The House Collective will work with acclaimed developers Tokyu Group and LCRE, pooling their established market presence and understanding with The House Collective’s experience in operating world-class luxury hotels, to create a unique and exciting new destination. Standing for modernity, social vibrancy and luxury, the choice of Tokyu Group and LCRE as partners was a natural fit for The House Collective which puts elevated experiences, people, and places at its core.

Set on the site of the iconic Tokyu Department Store’s flagship store historically a stylish shopping hot spot for affluent locals and visitors to the city, the development sits at the edge of fashionable Shibuya. An area steeped in history and recognised around the world for its shopping and fashion, Shibuya is also becoming well-known as a thriving tech hub. A short walk from Shoto, one of Tokyo’s most prestigious and prosperous neighborhoods, the House will be a peaceful retreat from the bustling thrum of the city and offer high-end shopping from world-leading designer brands, art, culture, as well as elevated experiences within the wider luxury development. 

Swire Hotel’s Deputy Chairman Toby Smith said: “Witnessing the growth of The House Collective is an extremely proud moment for us as we look to expand into new cities throughout the Asia Pacific region. We’re delighted to be able to bring our distinctive design and people-first approach in hospitality to Tokyo. Our partners Tokyu Group and LCRE, share our vision of creating a new and vibrant guest experience which, with the opening of our new House will offer world-class hospitality for both locals and visitors to Tokyo.”

“Swire Hotels’ The House Collective creates elevated luxury experiences with distinctive character and a sense of style”, said Kazuo Takahashi, President and Representative Director of Tokyu Corporation. “With Swire and The House Collective, we work with one of Asia’s most sophisticated and luxurious hoteliers and are delighted to introduce a new standard of contemporary hospitality to Tokyo”, said Mathieu le Bozec, Managing Partner of L Catterton Real Estate.

The new House will be part of the Shibuya Upper West Project by Tokyu Corporation, Tokyu Department Store and L Catterton Real Estate. This 117,000 square meter (includes Bunkamura) landmark real estate project will bring together a potent combination of luxury and high-quality retail, contemporary luxury hotel, luxury residences, as well as art and cultural experiences to the vibrant Shibuya district for the very first time. Architectural design is led by Snøhetta, internationally acclaimed Norwegian architects whose specialty is creating sustainable spaces that fuse conceptual form with nature. With sustainability in mind, this project aims to meet the ambitious sustainability goals of the Tokyu Group and LCRE by obtaining international certifications.

For more information, please contact:
Ms. Teresa Muk
Head of Brand & Strategic Marketing
Swire Hotels
Tel: +852 2844 8998
Email: teresamuk@swirehotels.com

Ms. Jaime Chua
Assistant Director of Marketing
Swire Hotels
Tel: +852 2844 4068
Email: jaimechua@swirehotels.com


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