01 Sep, 2021

EAST Hong Kong launches its own craft beer ‘Bao Beer’

(Hong Kong, 1 September 2021) – As part of Swire Hotels, EAST Hong Kong is committed to the sustainable development in making existing processes more sustainable without decreasing the quality of service provided and affecting guest experience. The hotel team has continuously shown creativity in various initiatives and projects. Bao Beer is EAST Hong Kong’s most recent sustainable development initiative proposed by the Sugar team, at the rooftop bar and lounge. 

Bao Beer is named after the concept behind the craft beer and the word ‘Bao’ is translates to the word ‘bread’ in Cantonese. The idea of brewing a sustainable beer arose when the team found that there was an astonishing amount of nearly 3,337 tons of daily food disposal at the landfill in Hong Kong, which Domain, the part café, part co-working space at EAST Hong Kong, contributes partly to this with its in-house baked bread. They believe there is an opportunity to salvage the surplus bread in a creative way to lessen the impact.

In this journey to implement the idea of converting surplus bread into a consumable product, EAST Hong Kong collaborates with H.K. Lovecraft, one of the breweries focusing on crafted German lager in Hong Kong, to achieve in transforming the unsold bread into a lager. Once the surplus bread from Domain is collected and delivered to the brewery, it is blended into crumbs and replace a portion of barley malt, which helps to improve the beer’s flavour profile. After a two-month fermentation process, the utilized breadcrumbs and grains are then sent to local farm for animal feeding and as fertiliser to create a recycling chain. 

The amber Bao Beer is rich with malty and toasty flavours, complimented by the subtle German hops, whilst balancing with a slight bitterness. Guests will be able to purchase Bao Beer from Domain and MR & MRS FOX, the restaurant on the ground floor of EAST Residences at Taikoo Place or enjoy it on draught at Sugar starting from 1 September, 2021. 


For more information, please contact:

EAST Hong Kong

Frances Mak
Head of Communications
Tel: +852 3968 3838
Email: francesmak@swirehotels.com

Selina Tang
Assistant Communications Manager
Tel: +852 3968 3839
Email: selinatang@swirehotels.com 


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