Our Story
Perspectives
“We have to look at creative ways of growing the brand. Do we then need to be slightly more formulaic? The answer is no. We’re not looking to be the fastest-growing hotel brand, we want to grow organically with projects we like to do, in the ways we know our customers are going to appreciate.”
– Brian Williams, Senior Advisor of Swire Hotels
The hospitality industry is constantly evolving and reinventing itself. We're excited to be at the forefront of that change. Pushing for greater sustainability, championing quality over quantity and celebrating the people who drive new ideas.
23 Jan, 2025InterviewHOTEL INDUSTRYDefining the new Miami with EAST MiamiDiscover MoreThe story of an urban hotel is the story of a city.
23 Jan, 2025InterviewHOTEL INDUSTRY
Discover MoreHow Upper House Hong Kong Redefined Luxury Wellness Hospitality in Hong Kong
23 Jan, 2025InterviewHOTEL INDUSTRYThe Story of Kristina Snaith-LenseDiscover MoreHow a former bellhop went on to run the No 5 hotel on The World's 50 Best Hotels 2024, Upper House Hong Kong in Hong Kong.
23 Jan, 2025InterviewHOTEL INDUSTRYFuture Trends Of the World's Most Luxurious and Unique HotelsDiscover MoreToby Smith share his insights on trends in luxury hospitality at the world's most luxurious and unique hotels, discuss the trend shaping the future of luxury hospitality and how Swire Hotels is preparing to meet the demands of tomorrow's travelers.
22 Jan, 2025InterviewHOTEL INDUSTRYGAIN Momentum - Lessons from Leaders in Hospitality, Travel, Food Service, & TechnologyDiscover MoreProgressive Luxury with EAST Hotels and Upper House | with Dean Winter
22 May, 2023InterviewHOTEL INDUSTRYThe Power of ArtDiscover MoreOur Head of Brand and Strategic Marketing Teresa is reminded of why art is such an important pillar for Swire Hotels, through the power of dance, tradition, culture and music.