"We have to look at creative ways of growing the brand. Do we then need to be slightly more formulaic? The answer is no.​
We're not looking to be the fastest-growing hotel brand; we want to grow organically with projects we like to do, in the ways we know our customers are going to appreciate."​
 – Brian Williams, Senior Advisor, Swire Hotels​

The hospitality industry is constantly evolving and reinventing itself. We're excited to be at the forefront of that change.​
Pushing for greater sustainability, championing quality over quantity and celebrating the people who drive new ideas.​