Our Story

Perspectives

Our Story

Perspectives

“We have to look at creative ways of growing the brand. Do we then need to be slightly more formulaic? The answer is no. We’re not looking to be the fastest-growing hotel brand, we want to grow organically with projects we like to do, in the ways we know our customers are going to appreciate.”
 – Brian Williams, Senior Advisor of Swire Hotels

The hospitality industry is constantly evolving and reinventing itself. We're excited to be at the forefront of that change. Pushing for greater sustainability, championing quality over quantity and celebrating the people who drive new ideas.

  • 23 Jan, 2025
    InterviewHOTEL INDUSTRY

    Defining the new Miami with EAST Miami

    The story of an urban hotel is the story of a city. 

     

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  • 23 Jan, 2025
    InterviewHOTEL INDUSTRY

    The Story of Kristina Snaith-Lense

    How a former bellhop went on to run the No 5 hotel on The World's 50 Best Hotels 2024, The Upper House in Hong Kong.

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  • 23 Jan, 2025
    InterviewHOTEL INDUSTRY

    Future Trends Of the World's Most Luxurious and Unique Hotels

    Toby Smith share his insights on trends in luxury hospitality at the world's most luxurious and unique hotels, discuss the trend shaping the future of luxury hospitality and how Swire Hotels is preparing to meet the demands of tomorrow's travelers. 

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  • 22 Jan, 2025
    InterviewHOTEL INDUSTRY

    GAIN Momentum - Lessons from Leaders in Hospitality, Travel, Food Service, & Technology

    Progressive Luxury with EAST Hotels and The House Collective | with Dean Winter

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  • 22 May, 2023
    InterviewHOTEL INDUSTRY

    The Power of Art

    Our Head of Brand and Strategic Marketing Teresa is reminded of why art is such an important pillar for Swire Hotels, through the power of dance, tradition, culture and music.

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  • 25 Apr, 2023
    HOTEL INDUSTRY SD dialogueTHE OPPOSITE HOUSETHE TEMPLE HOUSETHE UPPER HOUSETHE MIDDLE HOUSEEAST, HONG KONGEAST, BEIJING

    Going Green Together with Green Kitchen

    Green Kitchen Initiative is a collaborative, group-wide effort to ensure our kitchens and restaurant spaces are designed to run as sustainably as possible. Our chefs speak with the next generation to share what Green Kitchen is, and how we're working to ensure a greener future!

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