24 Jul, 2025
InterviewHOTEL INDUSTRY
The Philosophy Behind Upper House: Evolving from The House Collective
A recent feature in eHotelier insights delves into the core principles that defined The House Collective and now continue to guide the Upper House brand. The article explores the powerful concept of creating 'houses, not hotels', a philosophy that prioritises a residential feel, genuine personal connection, and unscripted service.
This belief in crafting intimate sanctuaries remains our cornerstone, ensuring every guest experiences the warmth and individuality that is our signature.