03 Aug, 2020

The Middle House x In Sharks We Trust | Underwater Photo Exhibition

Shanghai, August 2020 – The inspiration started here: 6 May 2020, Hong Kong seized a historic 26 tons of fins from 38,500 endangered sharks – The ultimate trigger for In Sharks We Trust (ISWT)’s fashion activism projects this year.  

ISWT is bringing the topic into further discussion through their range of campaign and projects. The Middle House is delighted to support ISWT to hold an underwater photo exhibition, HONOR THE FINS, at MI XUN swimming pool during the shark week (a tradition started by Discovery Channel). This is a massive yet creative effort to raise the awareness around the shark fin industry.

Nine famous chefs from Shanghai are invited to wear ISWT environmentally friendly swimsuits with shark patterns, to represent the voice of sharks and protest against the shark fin restaurants that are still common in China.

Unlike any exhibition on the ground or in the air, this is under the water, literally. People need to put on swimsuits and goggles and dive in. Emulating diving, people can hear their own breath and feeling the pressure surrounding themselves. Encapsulated in such an immersive experience is one simple yet profound idea – the only thing that connect people and these citizens of Earth in the photographs, is water. 

“Ever since meeting Miao Wang, we have been deeply impressed by the passion and dedication she gives to this cause. Never has it been a more important time to be considerate to what we take from nature and what we can give back. Believing in the power of one to make a difference, we hope this initiative will help to raise awareness and educate more people to the plight of the sharks and the oceans they live in.” said Michael Faulkner, General Manager of The Middle House.

From Up-to Downstream of the Shark Fin Trade: The show HONOR THE FINS consists of two parts:

IN WAY OF BEAUTY took place at one the Shanghai’s biggest seafood market. Two beautiful sharks and their fins embody the objection against shark finning and the overconsumption of seafood. 

SHARKS’ CHEF is the united voice of chefs against shark fin restaurants, from 9 of Shanghai’s most respected masters of food who believe in the equality of Man and Nature, giving dignity back to sharks and our oceans through a conscious, sustainable food future.  
Chef Tony from Sui Tang Li, a Shanghai native, apprentice of a famous chef who made one of the best shark fin soups in China – because back in the day the benchmark for a good cook is one who makes a good shark fin soup. He used to only see the fins as an ingredient until he realised it’s not, and the unsustainability behind something utterly flavorless. He never made another bowl of shark fin soup since 1996.

The show will open to the public from 10 to 16 August and the admission fee will be 200RMB. All net proceeds support WildAid’s global shark conservation initiatives. 

Both The Middle House and ISWT believe that where mistakes were made, changes can happen too.


For more information, please contact:

Ms. Jessica Wang
Director of Communications
The Middle House
Tel: +86 137 1780 2061
Email: jessicawwang@swirehotels.com

Ms. Rebecca Yu
Senior Communications Manager
The Middle House
Tel: +86 159 0426 3027
Email: rebeccayu@swirehotels.com

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