16 Nov, 2021

EAST launches 'Ideas To Wake Up To', an event series for creativity and business leaders to co-create together

Following a successful first edition in Hong Kong, the event series will take place at EAST Beijing and Miami.

(Hong Kong, October 2021)
 – EAST, the business lifestyle hotel brand under Swire Hotels has launched its newest programme Ideas To Wake Up To with the theme “Creativity & Business.” The networking events are designed to bring business leaders and creatives together for a series of short, casual talks and informal networking sessions to connect and inspire each other’s' communities. In collaboration with The Art Gorgeous — a member’s club for the global art and creative crowd that has a footprint in 12 cities around the world — the first edition of the EAST networking event series was held at Domain, EAST Hong Kong on 6 October, 2021.

"As a business playground where innovative ideas meet boundless energy, EAST has always sought to build a bustling community with prospective guests, creatives, business leaders and their networks," says Dean Winter, Managing Director at Swire Hotels. “The first edition of Ideas To Wake Up To at EAST Hong Kong was very encouraging and we look forward to more inspiring sessions in Beijing and Miami later this year.”

We are thrilled to have artist Claudia Chanhoi and LUÜNA founder Olivia Cotes-James as the guest speakers to kick off the first session at EAST Hong Kong. Claudia and Olivia, who were both recently named in this year's Tatler Gen.T list of Young Leaders of Tomorrow, are pioneering a new model of female entrepreneurship. The EAST community spent a productive morning with our guest speakers as they led the conversation on female empowerment through entrepreneurship and creativity. Guests learnt about the pragmatic side of entrepreneurship to know how to price yourself and the important of mental health, and also had the opportunity to continue their discussions at Domain, EAST’s café and co-working space over coffee and bites.

Adapted to the new business traveller experience, EAST in Hong Kong, Beijing and Miami were made to blur the lines between business and leisure by enabling authentic connections through creative talks and events. With the insights and sharing of authentic experiences from the guest speakers, Ideas To Wake Up To seeks to accentuate EAST's positioning as an international brand of modern business hotels for today’s world. In the next session at EAST Beijing, we will have guest speaker Qinmin Liu an artist and entrepreneur based in New York and Beijing, set to share her views on being an independent artist and making moves to build a business empire spanning multiple industries, from airline to beauty.

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