My Story My House Campaign Launches
In celebration of our newest addition to The House Collective portfolio, The Middle House, Shanghai, we are thrilled to unveil our latest campaign, My Story My House.
The House Collective has proudly collaborated with three highly talented individuals with three very distinct stories to tell. Frank Chou, renowned product designer; Masha Ma, award-winning fashion designer and Peiyu Wang, acclaimed Peking opera artist; each gifted in their respective fields, share their experiences and how they’ve drawn and cultivated their own inspirations from The Houses.
For those of you that don’t know, The House Collective by Swire Hotels is our group of refined hotels, each unique to their own and artfully designed, creating a space that mirrors and reflects the surrounding environment and culture. Though all respectfully different, the individual Houses, which include The Opposite House, Beijing; The Upper House, Hong Kong; The Temple House, Chengdu and The Middle House, Shanghai, all encompass the same philosophy; impeccable modern luxury with warm, friendly and efficient service.
Here's a sneak peek of My Story My House.
So, what's your story?
Located in the heart of Shanghai, The Middle House, Shanghai, is a mark of elegance within one of Asia’s most sophisticated cities. Generously housing 111 rooms and 102 residences, it is the fourth iteration of The House Collective's philosophy of intimate luxury, delivered through highly-personalised services.