23 Jan, 2025
InterviewHOTEL INDUSTRY
Defining the new Miami with EAST Miami
The story of an urban hotel is the story of a city.
EAST Miami that first opened in 2016, presenting a picture of where hotel trends in luxury amenities, branding and customer mindsets are headed. The brand is tapping into a powerful post-pandemic trend by directly appealing to an emerging psychographic labeled as ' Alternative Thinkers'.
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