MARKETING INTERN - DIGITAL

Here at Swire Hotels, we don't do ordinary things. We thrive on the different and the exciting, and yes perhaps a little quirky and without doubt, fun.

With a dynamic culture and an open door for your feedback, you're not just filling a role — you're owning it. We provide the training and the freedom for you to flourish, with leaders who support and encourage you. The difference is you. Every day is a fresh page in our collective story.

Ready to join us at Swire Hotels?

Swire Hotels is a group of individual hotel brands who set out to craft extraordinary hospitality for our guests. Our two brands, The House Collective and EAST, are found all over the world, with The Upper House in Hong Kong, The Temple House in Chengdu, The Middle House in Shanghai, and EAST in Hong Kong, Beijing and Miami. Each of these hotels are exceptionally unique yet joined by a shared appreciation for aesthetics and service excellence.

We craft our journeys with passions in:

1. Art – Perhaps the greatest expression of one person’s individuality which we proudly celebrate, art flows through everything at Swire Hotels.
2.  Sustainability – We strive to create a healthy ecosystem of people who are concerned about our impact on the environment, embody our values, and have the passion to always grow, inspire and innovate.
3. Wellness – Everyone’s journey of personal growth is different, and we want you to focus on your wellbeing in ways you are comfortable with.

Job Overview

This role supports the Marketing team by translating CRM needs into technical requirements, managing EDM campaigns, and generating insights through data analysis. It ensures compliance with data regulations, supports activation processes, and collaborates with teams and partners to enhance Salesforce CRM. Additional tasks may be assigned to support team goals.

Key Responsibilities

Welcome to the core of what being a Marketing Intern - Digital is all about!

Here's the quick lowdown on what you'll do day-to-day:

• Convert CRM marketing needs into technical requirements and user stories to enhance systems like Salesforce Marketing Cloud (SFMC).
• Monitor and manage EDM campaigns, ensuring effective execution and performance tracking.
• Analyse guest profiles to generate insights for marketing campaigns and create dashboards for evaluating performance (e.g., EDM reporting).
• Support compliance with guest data regulations and provide guidance for activation processes.
• Collaborate with cross-functional teams and external partners on the development of the Salesforce CRM system.
• Perform additional tasks as assigned by the Senior Marketing Manager - CRM, Data & Insights to support team objectives.

Requirements

Here's exactly what you need to excel in this role:

The Non-Negotiables (Must-Haves):

• Studying for a degree in Computer Science, Information Management Systems, Marketing, Business or related fields
• Data driven, digital savvy. Passionate about CRM, data and problem solving
• Self-motivated and capable to work; ability to work under pressure
• Resourceful, willing to take initiative and prepared to work under pressure
• Dynamic and outgoing personality with strong communication and interpersonal skills
• Creative intuition

The Cherries on Top (Nice-to-Haves):

• Knowledge of business intelligence platform and revenue management
• Experience using statistical computer languages, e.g., SQL
• Ability to analyze data from Google Analytics, Adwords, Facebook insights

We've kept it short and sweet – just the essentials you'll need.

What We're Looking For: The Soul Behind the Skillset

Skills are teachable, but your spirit is what truly sets you apart. If you feel a connection with what we stand for, we're eager to meet you.

1. Adaptable Thinkers: You’re not just open to change; you thrive on it. The dynamic nature of our environment energizes you.
2. Feedback Enthusiasts: You value open communication and aren’t afraid to give or receive feedback to help us all grow together.
3. Passionate Pioneers: You bring more than skills; you bring energy and zeal to make a difference every day, connecting with a team that does the same.

Pause for a second before you hit 'apply.' Do these values align with your own? Is this the team you've been wanting to join? If your answer is a clear 'YES,' we're excited to get to know you better.

Benefits

For Every Member of Our Family:

• Turn up in smart casual attire and be as comfortable as you can at work!
• Stagger your working hours and have the flexibility to create a working schedule that fits you!
• Whoosh into the office with ease as it is conveniently located near an MTR station and accessible with public transit!
• Dine at our team dining hall and save on meals!
• Join our wellness programme and healthy pantry and attend to your mental and physical wellbeing!