EAST Hong Kong Welcomes NO COFFEE
(Hong Kong, August 2025) Get ready for a coffee adventure! EAST Hong Kong is excited to welcome the trendy NO COFFEE pop-up coffee store from Fukuoka, Japan, running from 1 September to 30 November. Dive into the unique world of “Life with good coffee” and experience an exciting blend of coffee culture and lifestyle.
Founded in 2015, NO COFFEE emerged from Fukuoka’s rich coffee culture, where coffee isn’t just a drink but a way of life. Their mission is to create a unique coffee experience that goes beyond traditional café offerings. By collaborating with contemporary brands and launching innovative products, NO COFFEE invites customers to immerse themselves in a world that blends coffee, culture, and community.
Shinsuke Sato, Founder of NO COFFEE, shares his excitement: “We’re excited to bring NO COFFEE to Hong Kong. This pop-up at EAST Hong Kong is a great chance for people to experience our unique take on coffee and lifestyle. We’ll be serving our signature Black Latte and exclusive drinks created for this collaboration, along with a selection of lifestyle products that reflect our brand.”
"Collaborating with NO COFFEE allows me to blend my love for fashion with our culinary vision. I believe that dining is more than just a meal; it's an experience that engages all senses. This partnership captures the essence of lifestyle trends, where food, design, and passion intersect. I’m excited to create a space that not only delights the palate but also inspires our guests through unique merchandise and a stylish ambiance." — Eddie, Director of Restaurants and Bars, EAST Hong Kong.
To kick off the launch, we’re thrilled to welcome Sato from Fukuoka to EAST Hong Kong for a spectacular coffee rave party from 12:00nn – 3:00pm on 7 September (Sunday) at Domain. The venue will be revealed exclusively to ticket holders, priced at HK$180, which includes one NO COFFEE specialty drink. Guests can enjoy live music from the award-winning DJ Seth Gutierrez, creating a lively atmosphere, and will have the chance to get an exclusive NO COFFEE Jagua tattoo from TattooSays. This event promises an unforgettable experience.
Starting from 1 September to 30 November, guests will find the below items available at 1/F Domain:
NO COFFEE X EAST T-shirt
NO COFFEE X EAST Coffee Drip Bags
NO COFFEE X EAST Coffee Beans
Plus an exciting array of selected NO COFFEE merchandise available
Guests dining at any of our outlets—FEAST, Domain, or Sugar — and staying guests can enjoy a 15% discount on all NO COFFEE X EAST merchandise. The hotel will perfectly recreate the NO COFFEE Fukuoka storefront, making it an Instagrammable spot for coffee lovers with NO COFFEE elements, including the signature mascot No Kun, creating an immersive experience that brings the store to life.
We’re serving up a selection of special coffee creations that you won’t want to miss at Domain on 1/F of EAST Hong Kong and Two Taikoo Place from September to November:
September
Black Latte, Cucumber, Salted Dried Plum & Cherry Tomatoes Special Coffee, Banana & Pandan Leaf Special Coffee (Alcoholic)
October
Black Latte, Passion Fruit Special Coffee, Apple & Jasmine Nitrogen Coffee
November
Black Latte, Hojicha Dirty & Mint Cold Brewed Coffee
Join us at the NO COFFEE X EAST Pop-Up Store for a taste of Fukuoka and to explore our unique lifestyle products in a cozy, inviting atmosphere.
For more information, please contact:
Chelsea Ng
Assistant Marketing & Communications Manager
EAST Hong Kong
Tel: (852) 3968 3839
Email: chelseang@easthotels.com