MARKETING MANAGER - CONSUMER DIGITAL ENGAGEMENT

酒店
中央支援办公室 - 香港
部門
市场推广
雇佣性质
全职
参考编号
职位发布日期
2022年4月29日

Swire Hotels is a group of individual hotel brands who set out to craft extraordinary hospitality for our guests. Our two brands, The House Collective and EAST, are found all over the world…… hopefully soon! Each exceptionally unique yet joined by a shared appreciation for aesthetics and service excellence.

We craft our journeys with passions in:

  1. Art – Perhaps the greatest expression of one person’s individuality which we proudly celebrate, art flows through everything at Swire Hotels.
  2. Sustainability – We strive to create a healthy ecosystem of people who are concerned about our impact on the environment, embody our values, and have the passion to always grow, inspire and innovate.
  3. Wellness – Everyone’s journey of personal growth is different, and we want you to focus on your wellbeing in ways you are comfortable with.

We are looking for a Marketing Manager – Consumer Digital Engagement to join our Marketing team at Central Support Office. Reporting to the Assistant Director of Digital Marketing, the Marketing Manager – Consumer Digital Engagement will be responsible for Digital Platform & Experience Management, Consumer Data Strategic Planning, as well as Agency Management for the Swire Hotels Group.

You can create result with us using your expertise to…

Digital Platform & Experience Management

  • Define and manage end-to-end digital customer experience, oversee digital development projects, and Digital Platform penetration
  • Provide business requirement and lead digital project development, including project planning, implementation, and support product rollout
  • Work with project manager to ensure timely and successful launch of digital projects

Consumer Data Strategic Planning

  • Develop effective Consumer Engagement strategies across digital consumer journey; partner with Performance Marketing team to develop audience and media strategies that act upon business needs to reach our target audience effectively & efficiently along consumer journey
  • Derive data-driven insights along consumer journey; lead audience strategies, insights & analytics with dashboard & measurement through effective agency & vendor management; map out consumer journey at different touchpoints to inform messaging & engagement directions
  • Support consumer data compliances, guidance & clearance for activation

Agency & Regional Management

  • Strategically lead and drive agencies in delivering successful development and launching Digital Platforms & Initiatives; involve in evaluation, performance tracking, and process management to facilitate workflow
  • Set up KPIs for internal & external partners to deliver marketing campaigns effectively and efficiently
  • Work closely with Marketing teams of our individual hotels in Hong Kong, Chinese Mainland and US to cascade digital marketing efforts, provide support and guidance

You can go that extra mile by using your skills and qualities including…

  • A Bachelor’s degree with a minimum of 8 years of strong track record in digital marketing, including managing digital projects and data analytics would be a strong advantage
  • Knowledge in website / mobile app UI & UX, website analytics tools (e.g. Google Analytics), and experience in WeChat mini program would be favorable
  • Excellent project management skills, multi-tasking, and time management skills
  •  Strong data analysis mindset and make use of data & technologies to solve business issues, enhance customer experience and deliver results

With great expectations come great rewards. A range of perks is offered in addition to our competitive packages because happy employees make for a happy company! You can…

  • Turn up in smart casual attires and be as comfortable as you can be at work!
  • Stagger your working hours and have the flexibility to create a working schedule that fits you!
  • Whoosh into the office with ease as it is conveniently located near an MTR station and accessible with public transits!
  • Dine at our team dining hall and save on meals!
  • Join our wellness programme and healthy pantry and attend to your mental and physical wellbeing!
  • Enjoy COMPLIMENTARY room nights at all of our hotels b’cause, who doesn’t love to travel?

 

太古酒店会确保每位求职者及雇员都可以在雇佣范畴中得到平等机会。你不会因为你的性别、怀孕、残疾、种族、婚姻状况、家庭岗位、年龄或性倾向而在受雇或求职时蒙受不利。对我们来说,最重要的是,你是否最佳的人选及是否称职。收集的所有资料将仅用于招聘用途。申请人在申请后六周内仍未收到我们的回复, 则代表申请不成功。不成功求职者的所有数据将在适当的时间销毁。

技能要求

普通话 英文会话 酒店 視頻编辑 团队领导能力

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