DIGITAL MARKETING MANAGER (CHANNELS & ACTIVATION)

Swire Hotels is a group of individual hotel brands who set out to craft extraordinary hospitality for our guests. Our two brands, The House Collective and EAST, are found all over the world…… hopefully soon! Each exceptionally unique yet joined by a shared appreciation for aesthetics and service excellence.

We craft our journeys with passions in:

1. Art – Perhaps the greatest expression of one person’s individuality which we proudly celebrate, art flows through everything at Swire Hotels.
2. Sustainability – We strive to create a healthy ecosystem of people who are concerned about our impact on the environment, embody our values, and have the passion to always grow, inspire and innovate.
3. Wellness – Everyone’s journey of personal growth is different, and we want you to focus on your wellbeing in ways you are comfortable with.

We are looking for a Digital Marketing Manager (Channels & Activation) to join our Marketing team at Central Support Office.

You can create result with us using your expertise to…

• Lead the go-to-market and media strategy for our two brands (The House Collective and EAST hotels), with the aim to increase awareness, generating quality leads and traffic to direct channels.
• Provide direction and insights to local hotel teams on demand generation campaigns, and act as internal advocate on forming data-driven decisions.
• Manage and collaborate with media agency partners to monitor and optimize ROI to achieve business objectives.
• Drive digital projects/initiatives implementation and strategy for the group such as website, mobile APP, mini program and eShop.With the support of the Assistant digital marketing manager, to ensure delivering business objectives and performance KPIs.
• Work with hotel teams to formulate strategic and measurable direct booking channels strategy including eCommerce in Hong Kong and Chinese mainland.
• Key point of contact with internal teams (marketing, operations, IT), and external agencies on managing project status, timing, and resources.
• Review and manage digital assets production and content update for digital channels.
• Responsible for analyzing reports/dashboards to contribute to optimization and performance.

You can go that extra mile by using your skills and qualities including…

• A degree in Computer Science, Information Management Systems, Marketing, Business or related fields
• 8-10 years of experience in digital marketing, with previous experience in handling digital project development and paid media related scope
• Proven track record in launching brand and performance campaign
• Digital savvy. Passionate about digital marketing, data and problem solving
• Ability to analyze data from Google Analytics, Adwords, Facebook insights will be an advantage
• Self-motivated and capable to work; ability to work under pressure.

With great expectations come great rewards. A range of perks is offered in addition to our competitive packages because happy employees make for a happy company! You can…

• Turn up in smart casual attires and be as comfortable as you can at work!
• Stagger your working hours and have the flexibility to create a working schedule that fits you!
• Whoosh into the office with ease as it is conveniently located near an MTR station and accessible with public transits!
• Dine at our team dining hall and save on meals!
• Join our wellness programme and healthy pantry and attend to your mental and physical wellbeing!
• Enjoy COMPLIMENTARY room nights at all of our hotels b’cause, who doesn’t love to travel?

Swire Hotels make sure that every job applicant and employee has equal employment opportunities. You will not be disadvantaged because of your sex, pregnancy, disability, race, marital status, family status, age or sexual orientation during your employment or when applying for a job with us. What matters to us is that you are the best person for the job and that you do a good job. All Information collected will be used for employment purpose only. Applicants who do not hear from us within six weeks of application should consider their applications unsuccessful. Unsuccessful applications will be destroyed after an appropriate time.

REQUIRED SKILLS